Blog Tour Guest Post by Don Spencer author of Memories of a Mad Man
Two life-changing words Several people who have read my book, “Memories of a Mad Man,” have given me what I consider a supreme compliment—they said that while they were reading it they felt like I was sitting in the room talking to them.That comment/compliment had its genesis over forty years ago when I was a junior copywriter in a Madison Avenue ad agency. To break into advertising any way I could I had taken a job in the mailroom, my bachelor’s and master’s degrees be damned.(Neither of them had anything to do with advertising.)The agency’s creative director was on my mail delivery route and one day I got very brave.Along with his ordinary mail, I dropped in his inbox a piece I had written for the night school copywriting course I had just taken. When he called me up to his office I was terrified. But he surprised me by saying he thought I might just have the makings of a copywriter.And a few days later I was sitting in an office overlooking Madison Avenue as a brand...